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Go Blog Wild With Andy Wibbels
There have been a whole slew of blogging for business books released lately. But I’ve been holding out for this one. Andy Wibbels has written the small business blogging book. Called Blogwild! : A Guide for Small Business Blogging
Tags: blogging
Written by blogger on April 7th, 2006 with no comments.
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Collaborate online with Vyew
Web site Vyew (think view) lets you collaborate in real-time with other users in a web based meeting room. You can either start an anonymous meeting (requires no registration) and invite up to 2…
Written by blogger on April 7th, 2006 with no comments.
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Search Engine Expo 2006 Sees Emphasis on the Value of Metrics
More than 5,500 attendees at the Search Engine Strategies Conference & Expo 2006, which concluded in New York last Thursday, were told that the search marketing business is still young but that prospects for growth are phenomenal.
Click Fraud: How Real Is the Threat?
There’s a troubling paradox for advertisers and it is one that that will only intensify as the ongoing boom in online advertising continues: as search engine marketing grows, so does the potential for click fraud, which, in turn, can eat into overall revenue numbers.
Is Search Slowing Down?
The answer is yes. But that could be good news for advertisers and consumers.
Written by blogger on March 12th, 2006 with no comments.
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Victoria’s Real Secret
Lay down a good scent trail to sustain momentum beyond your banner ad
Best Blogging Newspapers in America (Search Engine Journal)
Best Blogging Newspapers in America (Search Engine Journal)Best Blogging Newspapers in America Blue Plate Special, a Blogging 101 Journalism Class at NYU has released the results of their research on determining the Best Blogging Newspapers in the United States. The class consists of 15 undergrads, two grad students and their Professor. The study looked at […]
Written by blogger on March 12th, 2006 with no comments.
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Let the Purpose Guide You
What you are trying to accomplish should always shape how you go about accomplishing it
Written by blogger on March 12th, 2006 with no comments.
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Another Dumb Pet Trick
Don’t wind up teaching your visitors to beg (or bail)
Written by blogger on March 12th, 2006 with no comments.
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The strongest possible foundation
For years I’ve been evangelizing Web analytics to retailers, content sites, and even software companies (I founded a Web analytics company called Fireclick, acquired by Digital River in 2004). And even though more and more people now understand the value of Web analytics - there are lots of online businesses out there that consider Web […]
The mantra for professional blogging (IBN live)
The mantra for professional blogging (IBN live)We live in a world where anybody can blog. But there’s a difference between an amateur blogger and a professional blogger. Six Apart To Sell Business-Friendly Blogging Tools (Messaging Pipeline)The maker of Movable Type blogging software will sell a version with business-friendly features as more companies run their own blogs
Scoring the City?s Recovery
Scoring the City’s RecoveryHow can we measure the progress of New Orleans’ comeback from Katrina’s devastation. This article proposes an index, in percent, that represents a composite of its measurable characteristics, with a lot of informed subjectivity.
Written by blogger on March 12th, 2006 with no comments.
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Implement Stellar Clickstream Analysis on Your Website
Clickstream is the sequence of pages and activities that a user takes through a site, as he/she selects one link…
Didn’t You Say This was on Sale?
Breaking your promises and forcing customers to think like you makes for poor conversion practice
Written by blogger on March 12th, 2006 with no comments.
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The Cooperative Marketing Waggle
What the honeybee s Waggle Dance and word-of-mouth marketing have in common and how to promote it
Viral Marketing Online II: How to Spread the Bug
Shape the online tools that encourage your visitors and customers to market on your behalf
The Nitty Gritty Behind the Glamour
Monitoring your Key Performance Indicators helps you manage your online efforts effectively
Written by blogger on March 12th, 2006 with no comments.
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Google Drive? Fix Google Analytics first.
This sounds cool: “in a world with infinite storage, bandwidth, and CPU power […] Google plans to get all the worlds information, not just some. […] Google should be able to “house all user files, including: emails, web history, pictures, bookmarks, etc and make it accessible from anywhere (any device, any platform, etc)”. Which reminds me […]
Search Marketing Friendly CMS
Based on our projects with clients on Search Engine Optimization(SEO) requirements for websites, our group started researching SEO friendly Content…
Written by blogger on March 12th, 2006 with no comments.
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Microsoft Launches Windows Live Search Beta
Microsoft has added search to its suite of online services dubbed Windows Live, introducing a number of new features and enhancements including an updated version of Live.com and a Windows Live Toolbar.
10 Things You Can Do With A Product That Doesn?t Sell
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell. 2…. [Author: Peter Inyang - Online Business - March 11, 2006]
Search Headlines from Around the Web
Today’s SearchDay features search and search marketing headlines from around the web.
Written by blogger on March 11th, 2006 with no comments.
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CAN-SPAM: Loin-Girding 101
The most basic way to understand how changes to your Web site affect your conversion rates.
PowerReviews vs. BazaarVoice
I had a chance to sit down with my friends Robert Chea and Andy Chen, the two original founders of Fogdog, now onto their next adventure, called PowerReviews. PowerReviews provides retailers a turnkey solution for managing consumer product reviews, it’s tagged based and requires almost no work from IT to get up and running. They […]
Written by blogger on March 11th, 2006 with no comments.
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Searchers Still Like to Buy Offline
A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
Leveraging the Global SEM Landscape
Want to go worldwide with your search marketing campaigns? Here’s advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets.
Written by blogger on March 11th, 2006 with no comments.
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Word of Mouth Meets the Internet
Learn how to harness the power of old-fashioned word-of-mouth marketing in cyberspace
Improve your ads CTR
Google multiplies each advertisement’s Click Through Rate ( CTR) with Bid price for ranking the ad placement. Here in this…
Written by blogger on March 11th, 2006 with no comments.
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SYS CON plans a Search Marketing Journal
SYS-CON (http://www.sys-con.com/)plans to start Search Marketing Journal. Well, we already have one here. So guys no need to wait…
How You CAN The Spammers
Ask and ye shall receive: how to report spammers under the CAN-SPAM Act of 2003.
Viral Marketing Online I: Start with Value
The succeess of your online word-of-mouth efforts begins with offering substance and value
Written by blogger on March 11th, 2006 with no comments.
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Social Networks as a Marketing Channel?
A new wave of online social network innovation is upon us. In addition to online dating and Web sites where college students can hang out, this new wave is about collaborative publishing. Online advertisers and marketers see the potential and they are looking for a way in.
eComXpo Keynotes Announced for the April 4-6th, 2006 Online Event: Anne Holland, Bryan Eisenberg and Geoff Ramsey
Chicago, IL — March 10, 2006 — eComXpo, the world s largest online and virtual tradeshow for eCommerce marketers, will be hosting their third event April 4-6th, 2006. The event will also feature 15 panel presentations from industry luminaries and daily keynote addresses from Anne Holland of MarketingSherpa.com, Bryan Eisenberg of Future Now, Inc and Geoff Ramsey of eMarketer. In addition to the educational component, eComXpo is expecting over 175 exhibitors including MSN, Yahoo!, Digital…
Written by blogger on March 11th, 2006 with no comments.
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The Bottom-Line Value of Unique Numbers
Using unique “contact us” telephone numbers can help you track the impact of your multichannel efforts
How Do You Measure Conversion?
What I’d like conversion to mean to you!
The Long and Short of Persuasion
In the long versus short debate on copy length, go for just right
Written by blogger on March 11th, 2006 with no comments.
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Fix the Holes!
Now-immortalized words on how to prioritize your marketing efforts
Written by blogger on March 11th, 2006 with no comments.
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The Complete Idiot’s Guide to T’ai Chi & QiGong (2nd Edition) by Bill Douglas
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