Power to the Peeps!
A few years ago, a friend of mine designed a necklace that featured a Marshmallow Peeps snugly nestled in a small coffin. The cease-and-desist letter from the Peeps attorneys arrived just as soon as the necklace appeared in a David LaChappelle fashion shoot.
What prompted this remembrance? Well, first it’s Easter. And because of that, the Web’s again rapidly filling up with all kinds of peeps-mods. BoingBoing has long lead the charge. Just two examples are here and here.
Citizen Web sites devote considerable online real estate to peep shows, and a Milwaukee gallery has been running a peep art exhibition for three years now.
Of course, “peeps” is a Flickr tag, too.
I don’t have any figures, but I’ll bet all this peepsing piques plenty of interest in the sticky little fowl, not to mention sparks plenty of sales well beyond the company’s target demos.
I’m also willing to bet the company has ceased and desisted with the cease-and-desists. CGM can indeed hatch new markets — if you can just allow yourself to relax.
Written by blogger on April 12th, 2006 with no comments.
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Finding Content by Blending Tag Feeds
My webzine,loadedpun, is dedicated to finding out the latest information in online video in all of it’s forms. It’s an arduous task. Like most bloggers, I follow hundreds of blogs and sites in my RSS feeder, skimming for content that catches my eye and sparks an post idea.
One of the problems with this approach is that I tend to rely too much on just a few sources. How do I find the information that few are writing about? I’ll tell you how I get around this.
I use tag searches. In del.icio.us, I use my inbox to search for tags on relevant topics. The inbox queries are then made into a feed which I follow in my RSS reader. These are good for skimming to see what others are tagging in the area I’m interested in. If a particular user name keeps coming up in the results, I know that they are interested in the same things I am and I add them to my inbox search.
Many social bookmarking sites have feeds that are tag specific and you can often find things that don’t come up in del.icio.us although they may not be as prolific. For these, I utilize FeedBlendr.
With FeedBlendr, I can combine several tag feeds into one which I can then label with the tag I am searching. I have a feed for “videoblog”, for example, made up of tag feeds from magnolia, furl, blink, etc. I can also mix in variables, combining searches for “videoblog” and “vlog”.
The best place I’ve found for doing this type of feed search has been Technorati. Most bloggers tag their posts with Technorati tags so the feed I get comes directly from the people producing the content rather than readers who choose to bookmark and tag it. Think of it as going to the source.
If your site is specific to a particular topic, try out these tips and let me know how they work for you.
-Anne
Written by blogger on April 12th, 2006 with no comments.
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Relevance Rules!
Make sure you’re delivering relevance - blissful, utterly reassuring, confidence-building, persuasive relevance - at every turn
Written by blogger on April 12th, 2006 with no comments.
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